About Green Agaric

Ideas Wandering Off Trail

Green Agaric is an independent AI-first product studio exploring tools, workflows, and creative systems shaped by modern AI. Rooted in the Pacific Northwest and inspired by the iconic agaric mushrooms found throughout the region, the studio embraces curiosity, experimentation, and the willingness to wander off the expected path.

The name reflects two influences: agaric mushrooms — networked, organic, quietly intelligent systems — and classic game culture, a nod to curiosity, exploration, and finding new possibilities.

What We Build

Green Agaric builds across a wide landscape of ideas, including:

  • Merchery — direct-to-fan tools helping independent artists build meaningful communities
  • Citizenship AI — a conversational agent simplifying U.S. immigration processes
  • AI Developer Tools & Workflows — experiments using Claude Code, multimodal models, and agentic patterns
  • Music-tech & Creative Utilities — small tools for fan engagement and artistic expression

Green Agaric is a studio for exploration, inventive thinking, and hands-on building — a space where ideas can take their own path.

The Founder

Bryan Hurren

Bryan Hurren

Founded in November 2025 and based in Seattle, WA, Green Agaric is led by a product and platform leader with more than a decade building developer ecosystems, APIs, and large-scale consumer products at Amazon, Meta, and ecobee.

The studio's ethos centers on treating AI as the foundation of a product rather than an add-on, exploring how AI reshapes the way we build software through hands-on experimentation and rapid prototyping.

Focus areas include AI-native product design, developer tools and platform strategy, agentic workflows and emergent system behavior, and early-stage prototyping and exploration.